Welcome to GSMA Intelligence’s Consumer Behaviour Survey
How tech-savvy are you? Find out which mobile consumer segment you belong to by taking this 3 minutes survey, and see how you compare against the 56,000 consumers across the globe who took part in our research. Learn more about our Global Mobile Engagement Index by downloading our report and data at http://gsma.at/2kITJI9
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Please indicate your gender.


 
Please indicate how old you were on your last birthday.


 
Now thinking about your interest in mobile phone technology, please indicate which statement applies to you.


 
Which of the following devices do you personally own?


 
Now thinking about the primary mobile phone you use to access internet services, which of the following statements do you agree with.


 
Do you use IP messaging apps (e.g. Facebook Messenger, WhatsApp, Snapchat, LINE, Kakao Talk, WeChat, Tencent QQ, BBM) more frequently than traditional text (SMS) messages?


 
Which of the following statements do you agree with?


 
Please indicate how frequently, if at all, you use each of the following services on any of your mobile phones.

 
Browse the internet (e.g. Google, yahoo, Amazon) *


 
Visit social networking websites *


 
Download apps *


 
Use map applications (e.g. Google Maps) *


 
Play games *


 
Watch free online videos *


 
Listen to free online music *


 
Access government websites and services *


 
Financial services (online banking, mobile money) *


 
Order and purchase goods online *


 
Pay for goods using contactless payment (e.g. Apple Pay) *


 
Pay for on-demand music or videos *


Your score was {{var_score}}/60. It’s official, you are an Aficionado!

You belong to an exclusive family of people that make up only 12% of mobile consumers globally with the highest-level of mobile user engagement. You are part of the ‘early adopters’ who make the most of their mobile phones, and are very likely to own the latest cool gadgets and devices.
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Your score was {{var_score}}/60. It’s official, you are a Talker!

You belong to the largest family of people that represent 47% of mobile consumers globally. You are part of the ‘laggards’ who tend to be uncomfortable with the rapid pace at which mobile technology changes. You tend to have a very traditional use of mobile phones in which voice and text prevail.
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Your score was {{var_score}}/60. It’s official, you are a Pragmatist!

You belong to unique group of people who represent 23% of mobile consumers globally. You are part of the ‘early majority’ who understand that a mobile phone can do more than voice and text, but you do not rush into experimenting with the latest technology and have a large preference for free content.
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Your score is {{var_score}}/60. It’s official, you are a Networker!

You belong to a unique family of people that represent 19% of mobile consumers globally, boasting a moderate level of mobile engagement. You are part of the ‘late majority’ who takes time to fully embrace the latest technology. You understand that a mobile phone can do more than voice and text, but it remains essentially a communication tool in which social networks and IP-messaging platforms play an important role.
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